{"id":60498,"date":"2025-11-22T11:12:18","date_gmt":"2025-11-22T16:12:18","guid":{"rendered":"https:\/\/psbpm.com\/ai-in-business-from-potential-to-measurable-results\/"},"modified":"2025-11-22T11:44:58","modified_gmt":"2025-11-22T16:44:58","slug":"ai-in-business-from-potential-to-measurable-results","status":"publish","type":"post","link":"https:\/\/psbpm.com\/en\/ai-in-business-from-potential-to-measurable-results\/","title":{"rendered":"AI in business: from potential to measurable results"},"content":{"rendered":"<h2>AI: beyond the hype<\/h2>\n<p>Artificial intelligence has moved past the experimental phase. After months of talk about upcoming transformation, it&#8217;s now <b>embedded in operations and business processes<\/b>. But between the initial buzz and real implementation, many organizations still struggle to turn potential into tangible value.<\/p>\n<p>A recent study by the <b>Wharton School and GBK Collective<\/b> paints an interesting picture: generative AI is no longer a novelty for executives, it\u2019s becoming a <b>performance lever<\/b>. Tools like ChatGPT, Copilot, and Midjourney are being woven into daily workflows. But a key question remains: <b>how can we ensure these tools actually improve business performance?<\/b><\/p>\n<h2>From experimenting to creating real value<\/h2>\n<p>That\u2019s where the mindset is shifting. Businesses no longer want to \u201cdo AI\u201d just to keep up with trends. They want to <b>measure its impact<\/b>. The FOMO (fear of missing out) is giving way to a more rational approach: getting a real return on investment, in both the short and long term.<\/p>\n<p>But the transformation doesn\u2019t depend solely on the tech. It relies on three key pillars: <b>processes, data, and people<\/b>.<\/p>\n<h2>AI without visibility is like flying blind<\/h2>\n<p>AI needs reliable data to learn, suggest, and make decisions. But in most organizations, that data is stuck in silos or fragmented systems.<\/p>\n<p>That\u2019s where <b>Process Mining<\/b> comes in.<\/p>\n<p>By analyzing digital footprints left in enterprise systems (ERP, CRM, ITSM, etc.), Process Mining <b>maps how processes actually run<\/b>, not how we assume they do. This visibility allows:<\/p>\n<ul>\n<li>AI to understand the business context before taking action<\/li>\n<li>leaders to pinpoint real improvement opportunities<\/li>\n<li>teams to act on facts, not gut feelings<\/li>\n<\/ul>\n<p>AI without Process Mining, or vice versa, limits the full potential of transformation. But when combined, they turn data into <b>measurable action<\/b>.<\/p>\n<h2>How AI and Process Mining work together<\/h2>\n<p>The most forward-thinking organizations aren\u2019t just looking to automate. They\u2019re aiming for <b>continuous improvement<\/b>.<\/p>\n<p>With Process Mining, AI can:<\/p>\n<ul>\n<li>identify bottlenecks in operations<\/li>\n<li>simulate the impact of improvements before implementing them<\/li>\n<li>prioritize actions based on real business impact<\/li>\n<\/ul>\n<p>This is what we see in the field, especially in the mandates we support: <b>the real gains come from combining visibility, analysis, and action in a smart way.<\/b><\/p>\n<h2>Bottom line: see before you act<\/h2>\n<p>AI isn\u2019t a magic bullet. It\u2019s a lever. And like any lever, it only works if it\u2019s grounded on something solid.<\/p>\n<p>Process mining provides that foundation. Together, they help organizations act with clarity, and turn AI into a tool for continuous improvement, not an isolated experiment.<\/p>\n<p>Can your AI truly improve what it can\u2019t see?<\/p>\n<p>That\u2019s the question every business should ask before moving forward.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI: beyond the hype Artificial intelligence has moved past the experimental phase. After months of talk about upcoming transformation, it&#8217;s now embedded in operations and business processes. But between the initial buzz and real implementation, many organizations still struggle to turn potential into tangible value. A recent study by the Wharton School and GBK Collective [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":60493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[],"class_list":["post-60498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-process-mining-en-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI in business: from potential to measurable results - P&amp;S Process Optimization &amp; Process Mining<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psbpm.com\/en\/ai-in-business-from-potential-to-measurable-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI in business: from potential to measurable results - P&amp;S Process Optimization &amp; Process Mining\" \/>\n<meta property=\"og:description\" content=\"AI: beyond the hype Artificial intelligence has moved past the experimental phase. After months of talk about upcoming transformation, it&#8217;s now embedded in operations and business processes. But between the initial buzz and real implementation, many organizations still struggle to turn potential into tangible value. 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